McDonald's markets its food to children by packaging it in brightly colored boxes with enclosed toys, but most kids would probably lose their lunch if they knew about the animal suffering that goes into the company's "Happy Meals." That's why PETA created Unhappy Meals to make sure that families know that the lives of the chickens who were killed for those McNuggets were anything but happy.
PETA's spoof of a McDonald's chicken sandwich box features the image of a knife-wielding "Ronald McDonald," along with pictures of birds who have been mutilated and scalded alive and information about controlled-atmosphere killing (CAK), the less cruel method of slaughter that PETA is asking McDonald's to adopt.
The inside of the Unhappy Meal box is stained with "blood" and contains a "blood"-filled packet urging McDonald's to "Ketchup With the Times," a paper cutout of a menacing Ronald McDonald with PETA's parody "I'm Hatin' It" logo, a "bloody" plastic chicken, and a "Chicken McCruelty" T-shirt wrapped up like a sandwich.
PETA's Unhappy Meal reminds us that there are no federal laws protecting chickens in slaughterhouses and that it's up to McDonald's to require that its suppliers stop breaking chickens' wings and legs and scalding them alive. Until the company agrees to eliminate the worst abuses chickens suffer for the chain, we should all tell McDonald's, "We're hatin' it!"